Serena's blog

Buying hats online

Serena Lindeman has been creating original and exciting headwear in her Nicholas Building studio since 1998. Her design philosophy is simple.. make the most interesting exciting headwear using the finest techniques available. Cut no corners with technique and finish, use only the finest materials and provide personal friendly service. 

Tips for buying hats online

 The most beautiful thing about the internet for us all is that it strips away distance, wherever I am now I can enter a search title and find amazing treasures from all over the world. Buying online is becoming more of a familiar activity, simply by using  Paypal or a credit card it's possible to buy and wait for the product to turn up.
Since the recent upgrade of this website I have been able to meet the needs of clients in remote Queensland, country Victoria and central Melbourne (where I am based). 

A word about headpieces

 I've been thinking about how to create pieces that can be ordered with confidence online. Really important is that when you put them on they will sit right and look good straight away. That is why placing them on a hair band is a really good solution. This way when the hair band is on straight the headpiece is in a perfect position. Usually this is forward on the head angled over the right eye. Check out the way Alice has them on in the headpiece section of my shop by clicking here.

Nicholas Building on youtube

This video is the sweetest thing I have seen in a long time. It features yours truly along with Lin Tobias, Peter O'Connor & Fiona Griffiths. It was created by a very talented young woman named Hester Thompson Brown. You can watch it by following this link to youtube or just go to youtube and enter Nicholas Building & it will come up. Enjoy!

2011 launch pics

   The spring launch this year was delayed this year due to some family matters and nearly didn't happen at all. I am really glad we went ahead and showed our collection to a gathering of some of our favourite clients and friends of the business. The evening was a great success and I was very happy to share some hospitality, some hats and the company of some very good friends.

Handmade in Melbourne

Handmade in Melbourne is a great little guide to 200 of Melbourne's makers in a wide range of media. There are too many categories to list here, of course the one I like the best is Millinery & I am delighted to tell you that I am included. If you are interested in accessing items that are well designed, made by hand & produced in limited quantities or one off then I can recommend this book. I have copies for sale in the studio for the recommended price of $29.95. The Nicholas Building open studios 2009 will be Thursday 27th August and Friday 28th August.


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